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UID:event-7770@www.amse-aixmarseille.fr
DTSTAMP:20260727T040655Z
CREATED:20260727T040655Z
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SUMMARY:job market seminar - Teresa Esteban-Casanelles
DTSTART:20210121T130000Z
DTEND:20210121T141500Z
DESCRIPTION:I measure the effects of street-level political advertising on 
 voting behavior\, estimating not only how parties’ ads affect their own v
 ote shares but also other parties’ vote shares. I use a novel dataset on 
 ad location in a major Spanish city during elections for the national parli
 ament as well as granular socio-economic and voting data. This set-up\, whe
 re more than two parties are running for office and elections are very comp
 etitive\, allows me to explore the heterogeneous effects of ads across part
 ies as well as how parties’ ads affect other parties’ vote shares. To i
 dentify the effects of parties’ ads\, I exploit legally mandated randomiz
 ed assignment of ad location to parties across multiple years. I find that 
 a party’s own ads have a positive effect on a party’s vote share\, alth
 ough the effects are quite heterogeneous across parties. A one standard dev
 iation increase in the number of ads increases a party’s vote share by 0.
 79 percentage points on average. Ads of parties that have a platform that i
 s ideologically distant always have a negative effect on a party’s vote s
 hare. Instead\, ads of parties that are close competitors may act either as
  complements or substitutes in different years.\n\nPlus d'informations: htt
 ps://www.amse-aixmarseille.fr/fr/evenements/teresa-esteban-casanelles
URL;VALUE=URI:https://www.amse-aixmarseille.fr/fr/evenements/teresa-esteban-casanelles
TRANSP:OPAQUE
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