Habiba Djebbari

Séminaires internes

Habiba Djebbari

The role of information and trust in the demand for mobile banking in Northern Peru
Co-écrit avec
M. Agurto, S. Sarangi, B. Silupú, C. Trivelli, J. Torres

IBD Salle 16

Îlot Bernard du Bois - Salle 16

5-9 boulevard Maurice Bourdet
13001 Marseille

Jeudi 19 décembre 2019| 12:00 - 13:15

Gaëtan Fournier : gaetan.fournier[at]univ-amu.fr
Raghul Venkatesh : raghul.venkatesh[at]univ-amu.fr


In this paper we experiment with a novel way to boost information acquisition that exploits existing social ties between the promoter of a new financial technology and community members. We offer information and training workshops on a new mobile-money platform in periurban and rural areas in Peru. In the treatment group, workshops are led by promoters who are personally known to the invited participants. In the control group, comparable individuals are invited to attend similar workshops, but the workshops are led by agents external to the community. Our findings suggest that lack of information impedes product adoption, which is itself limited by lack of trust towards the individual who provides information.