Nathalie Ferrière : nathalie.ferriere[at]sciencespo-aix.fr
Federico Trionfetti : federico.trionfetti[at]univ-amu.fr
In this paper, I introduce a novel methodology to conduct surveys. The priced survey methodology. Like standard surveys, priced surveys are easy to implement, and measure invisible assets such as feelings, happiness, knowledge, views, and attitudes on numerical scales. Unlike standard surveys, priced surveys allow to leverage decades of research on revealed preference and consumer demand in the analysis of invisible assets.